Insanity Explained: Marketing 101
Posted on January 3, 2008
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Some time back, a marketing friend of mine told me that any business engaging in self-promotion should sit down, first day, and figure out for themselves what “marketing” meant.. especially contrasted with “public relations”, “sales”, etc. They get lumped together a lot, but they’re all entirely different disciplines, and sometimes it’s tough to explain the differences.
Five Business Resolutions For 2008
Posted on December 31, 2007
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Fresh and rested, now is the best time of the year to look ahead and make plans to improve your business. The phone calls and deadlines are right around the corner, and pretty soon the day-to-day events of life are going to start driving themselves. So while you have a chance to think about it, what are your small business resolutions for 2008?
Who’s Running This Project, Anyway?
Posted on December 24, 2007
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Businesses hire freelancers mainly to save money. But the savings only happen when the project is being properly managed, a task that often falls on the guy not present when the topic is being discussed. The trick to making money as a freelancer - and saving money, as a client - is in knowing how to keep a marketing project on track, without devoting every waking minute to the cause.
Whether you’re on the client or provider side, it’s always in everyone’s best interest to keep the project on time and on target. Not sure where to begin? Start with these basic ground rules.
The Value Of A Good Rumor
Posted on December 18, 2007
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When I first started in my business, the hardest skill to wrap my head around wasn’t writing. That I could do. No - the problem was marketing; I didn’t have the slightest idea how to get new work through the door, a serious skill failure for a guy selling himself as a marketer.
Doing Business Digitally
Posted on December 11, 2007
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Over the last couple of years, I’ve slowly become more and more obsessed with the dream of doing everything digitally. Not really the “paperless environment”, per se - I still use a manual typewriter for some projects - but with so many electronic toys available these days, it’s criminal not to exploit them to the fullest.
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