Who’s Running This Project, Anyway?
Businesses hire freelancers mainly to save money. But the savings only happen when the project is being properly managed, a task that often falls on the guy not present when the topic is being discussed. The trick to making money as a freelancer - and saving money, as a client - is in knowing how to keep a marketing project on track, without devoting every waking minute to the cause.
Whether you’re on the client or provider side, it’s always in everyone’s best interest to keep the project on time and on target. Not sure where to begin? Start with these basic ground rules.
The Value Of A Good Rumor
When I first started in my business, the hardest skill to wrap my head around wasn’t writing. That I could do. No - the problem was marketing; I didn’t have the slightest idea how to get new work through the door, a serious skill failure for a guy selling himself as a marketer.
Doing Business Digitally
Over the last couple of years, I’ve slowly become more and more obsessed with the dream of doing everything digitally. Not really the “paperless environment”, per se - I still use a manual typewriter for some projects - but with so many electronic toys available these days, it’s criminal not to exploit them to the fullest.
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Dear Prospective Client
I understand your apprehension. I really do. Hiring an independent writer - or programmer, or graphic designer, or anyone else - can at first seem to be a scary enterprise. There’s a bunch of us out there, and no one wants to make a bad decision. Both time and money are at stake. It’s totally understandable that you want to guard against every contingency of being burned.
The High Cost Of Free Stuff
My friend and graphic designer colleague Jennifer Duarte passed this along to me today. Amazing. A high profile example of how free Internet stuff, used for commercial purposes, can easily blow up in your face.. and how open source ideals can lead directly to real world problems.