Virtually Virtual
The advent of the Internet has ushered in nothing less than a golden age for the small business. At what other time could a sole proprietor enjoy a global customer reach from the comfort of his laptop or convenience of his kitchen table? Thanks to virtualization - both of technology and of personal service - the extending power of individual talent and company experience has never been greater.
Identity, Reframing, Marketing
We all spend a great deal of time telling stories about ourselves. Every one of us - king or janitor, socialite or wallflower - walks around each day with an ongoing narrative in our heads, an intricate drama that casts ourselves as the hero. Everyone is important in their own eyes, their own context. We call that context identity, and understanding it is vital to succeeding in business.
A Glimpse At The Real Writing Life
It’s funny: you mention you’re a writer in civilian company, and immediately folks think you spend all day sitting on a beach somewhere, licking a pencil tip and courting muses. The reality is usually more tedious, more frustrating, and more bizarre - as illustrated by this hilarious YouTube video.
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Insanity Explained: Marketing 101
Some time back, a marketing friend of mine told me that any business engaging in self-promotion should sit down, first day, and figure out for themselves what “marketing” meant.. especially contrasted with “public relations”, “sales”, etc. They get lumped together a lot, but they’re all entirely different disciplines, and sometimes it’s tough to explain the differences.
Five Business Resolutions For 2008
Fresh and rested, now is the best time of the year to look ahead and make plans to improve your business. The phone calls and deadlines are right around the corner, and pretty soon the day-to-day events of life are going to start driving themselves. So while you have a chance to think about it, what are your small business resolutions for 2008?