Virtually Virtual
The advent of the Internet has ushered in nothing less than a golden age for the small business. At what other time could a sole proprietor enjoy a global customer reach from the comfort of his laptop or convenience of his kitchen table? Thanks to virtualization - both of technology and of personal service - the extending power of individual talent and company experience has never been greater.
Identity, Reframing, Marketing
We all spend a great deal of time telling stories about ourselves. Every one of us - king or janitor, socialite or wallflower - walks around each day with an ongoing narrative in our heads, an intricate drama that casts ourselves as the hero. Everyone is important in their own eyes, their own context. We call that context identity, and understanding it is vital to succeeding in business.
Communication Skills
Sometimes you just can’t tell people what you really think, and that hurts. So what do you do when you can’t lash out? Simple: you go passive-aggressive, with the time-honored and useful communication wisdom of Ze Frank. Enjoy!
Facing The Faceless Decision Maker
A toughest part of selling your products and services to other businesses is reaching the decision maker. This is the quasi-mythical someone who has the ultimate power to open the company purse strings - and to give your contract the final go-ahead.
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A Glimpse At The Real Writing Life
It’s funny: you mention you’re a writer in civilian company, and immediately folks think you spend all day sitting on a beach somewhere, licking a pencil tip and courting muses. The reality is usually more tedious, more frustrating, and more bizarre - as illustrated by this hilarious YouTube video.
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