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Robert Warren, Writer and Editor
B2B Copywriter
Strategic Communications
Industrial, Technical and
High Tech Marketing
2401 E. Orangeburg Avenue #675-142
Modesto, California 95355
T/ 209.238.3758
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| From My Copywriting Article Library.. | Don't Write Like You Talk Few of us speak as eloquently as we think we do. We interrupt ourselves; we repeat ourselves; we use generic words and make unclear points. Natural speech is full of artifacts that don't make for compelling speech, much less effective writing.
If you want your writing to command respect, ignore the conventional advice and don't write like you talk. Instead, master conversational ... | | Read the full article.. | |