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Robert Warren, Writer and Editor
B2B Copywriter
Strategic Communications
Industrial, Technical and
High Tech Marketing
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| From My Copywriting Article Library.. | Fight The Fluff! The first and final rule of quality writing is this:
There are no neutral words when you're trying to be persuasive - every word must be doing real work and every sentence must be necessary. Don't say in two sentences what you can say in one; don't use five words when you can use three. Don't use a five-syllable word when an ... | | Read the full article.. | |