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Copywriting Services
Are you looking for professional copywriting services or more of my writing articles?

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Thursday, March 11 2010 @ 08:21 PM MST
Document Icon Stapler Moving! View Printable Version
In a long-overdue move, I'm relaunching The Stapler as a Wordpress blog. You can read new posts HERE.  
Document Icon The High Cost Of Free Stuff View Printable Version
My friend and graphic designer colleague Jennifer Duarte passed this along to me today. Amazing. A high profile example of how free Internet stuff, used for commercial purposes, can easily blow up in your face.. and how open source ideals can lead directly to real world problems.
 
Document Icon Some Talk On Marketing Metrics, Part 1 View Printable Version
Marketing, as a discipline, has many strengths over mere salesmanship - but the ability to reduce benefit to easy-to-read numbers usually isn't among them. You want a return on your marketing investment: how should you be figuring out your ROI and success rates? (part 1 of 2) 
Document Icon The Value Of A Good Rumor View Printable Version
When I first started in my business, the hardest skill to wrap my head around wasn't writing. That I could do. No - the problem was marketing; I didn't have the slightest idea how to get new work through the door, a serious skill failure for a guy selling himself as a marketer.  
Document Icon Insanity Explained: Marketing 101 View Printable Version
Long, busy weekend, working to get a handful of projects out the door. Good friend Susan Greene sent me this amusing little bit about the differences in marketing terms.. truer words never written. Enjoy.  
Document Icon Who Is Your Audience? View Printable Version
No matter what marketing piece you have in mind, from a brochure to a website to even a simple press release, there are certain questions that demand answers before we even get started. The most basic, and most important, is about your audience. 
Document Icon It's Not Magic, Guys. View Printable Version
If there's one aspect of freelance work that drives me insane more than any other, it's the tendency of some clients to mistake the work we do for magic. They expect their money to conjure an almighty genie from the lamp of idea, a marketing daimon ready to do their bidding. But the work is never like that. 
Document Icon Blogging Runs Smack Into The Real World View Printable Version
These days I'm asked often if I ghostwrite for blogs, and the answer is yes. Within reason, I write for nearly anything. But just like any other communication medium, it's important to distinguish myth from reality, and to begin with an honest appraisal of that medium's ability to effectively carry your message. 
Document Icon Making It On Your Own, Part 1 View Printable Version
I tend to get emails from just-starting-out freelancers and new businesspeople a lot. Sometimes it's about a project; other times there's a more direct question involved. Those are the ones who want to know how they can do what I did - get a home-office-based professional services business onto a paying basis. They want the secret. 
Document Icon Some Floridian Advice On Beating The Heat View Printable Version
God, what a summer. Call it global warming, call it a heat wave, call it whatever you will - those power bills sure haven't been fun lately. So let's take a moment to talk about cutting your home office power bill, the way Floridians do it.